According to Bobby Ong, CoinGecko has introduced new mascots, Gekko and Rex, as part of its first major brand refresh, which includes an animated film to enhance community storytelling (source: @bobbyong, June 3, 2025). This strategic move is designed to strengthen CoinGecko's brand presence and increase user engagement within the crypto market. Enhanced branding and storytelling can drive higher platform interaction and potentially attract new participants to CoinGecko’s ecosystem, which may influence trading sentiment and data analytics usage among crypto traders.